Product Design
My Role
Web Designer
Brand Designer
July-Aug 2020



Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.


Our client initially tasked us with:

  1. Update design of brand page on TOMY site.
  2. Design new sections for parental resources; Experts, Ages and Stages, Developmental Milestones.
  3. Add product categories to home page and improve layout of product detail page.

Initial Discovery

Gathering user data

We met with the Lamaze brand stakeholders and listened to their needs and wants for the site update.

Key Research Insights

Our key takeaways were that the team was looking for an update to the design, more modern but still incorporating the bright colors and shapes of the Lamaze branding.

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Rough wireframes were created to organize new sections within current pages; home page, product category pages, product detail page, and ages and stages page.

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Home page high fidelity mockup

The next step was adding branding elements, product photography, and colors.

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Product grid high fidelity mockup

Adding product filtering facets column, category banner, and product rating.

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Ages and Stages high fidelity mockup

New page created to display Ages and Stages content, designed to make it easy for parents to select toys that are developmentally appropriate for their child.

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