Web Design
UX/UI Design
My Role
Web Designer
May-Aug 2020



Donlen is a global fleet and technology management company. With operations in 144 countries, including the United States, Canada, Mexico, and Europe. They're focused on providing customer-centric and technically advanced financing and fleet management solutions.


Our client initially tasked us with:

  1. Increase brand awareness
  2. Improve conversation
  3. Improve site navigation

Initial Discovery

Gathering user data

Working closely with the Donlen team of director of marketing, the marketing team, and designers. We gathered current site metrics and further discussed goals.

Key Research Insights

With a diverse and competitive market, how does ITsavvy stand out in a crowded space? How can the product browsing and site navigation be improved?

No items found.


With tons of product and service categories, a total site architecture overhaul was needed.

No items found.

Sketching Ideas

Quick rough wireframes were created for each key page.

No items found.

Narrowing Ideas

More detailed wireframes were then created to flush out the branding.

No items found.

Our Solution


No items found.