Donlen is a global fleet and technology management company. With operations in 144 countries, including the United States, Canada, Mexico, and Europe. They're focused on providing customer-centric and technically advanced financing and fleet management solutions.
Our client initially tasked us with:
Working closely with the Donlen team of director of marketing, the marketing team, and designers. We gathered current site metrics and further discussed goals.
With a diverse and competitive market, how does ITsavvy stand out in a crowded space? How can the product browsing and site navigation be improved?
With tons of product and service categories, a total site architecture overhaul was needed.
Quick rough wireframes were created for each key page.
More detailed wireframes were then created to flush out the branding.